The Power Of Customer Experience For B2B Companies
Did you know there are more B2B companies than B2C companies in the world? So why is it that when it comes to customer experience, most of the case studies come from consumer facing brands? Today's B2B company has a lot to learn from some of the most innovative B2C companies that tap into customer emotion to appeal to their buyers. B2B companies need to be thoughtful about creating personalized and tailored customer experiences, and become experience-led businesses.
What You Will Learn:
Learn B2B best practices in customer experience from KPMG, Symantec, Manulife, ING and more
Understand the nuances of the B2B buyer, and what they're expecting from you
Unearth new customer experience digital transformation stories
Gain tactical tools around how you can begin improving your customer experience today
Access the latest research and statistics on B2B customer experience