The Power Of Customer Experience For B2B Companies

The Power Of Customer Experience For B2B Companies 

Did you know there are more B2B companies than B2C companies in the world? So why is it that when it comes to customer experience, most of the case studies come from consumer facing brands? Today's B2B company has a lot to learn from some of the most innovative B2C companies that tap into customer emotion to appeal to their buyers. B2B companies need to be thoughtful about creating personalized and tailored customer experiences, and become experience-led businesses. 

What You Will Learn:

Learn B2B best practices in customer experience from KPMG, Symantec, Manulife, ING and more

Understand the nuances of the B2B buyer, and what they're expecting from you

Unearth new customer experience digital transformation stories

Gain tactical tools around how you can begin improving your customer experience today

Access the latest research and statistics on B2B customer experience 

About Blake Morgan

Blake Morgan is a Customer Experience Futurist. Her first book is “More is More: How The Best Companies Go Farther and Work Harder To Create Knock Your Socks Off Customer Experiences.” Blake is adjunct faculty at the Rutgers executive education MBA program. Blake contributes to Forbes, the Harvard Business Review and Hemispheres Magazine. She is the host of The Modern Customer Podcast and a weekly customer experience video series on YouTube. She has worked with Ericsson, Intel, Verizon Wireless, and many more. She lives in the Bay Area with her husband, daughter and their two dogs.

© 2018 | Blake Morgan